Foremost effectively evaluates markets, identifies selling benefits, develops sales tactics and implements marketing programs that have proven results with the following methods:

1. Develop a marketing plan to promote the property to its full potential and reach revenue goals.
2. Marketing dollars are carefully allocated and accurate market segment tracking is reviewed to assure that monies are being spent wisely.
3. Ongoing competitive analysis in regard to rates, amenities and services.
4. Design and place paid advertising to attract transient, group and corporate guests including but not limited to:

• Regional and National print media (newspaper and magazine)
• Direct mail/newsletters
• Radio
• Television
• Billboards
• Internet marketing
• Sales calls
• Trade shows

In order to stay in touch with industry trends Foremost regularly attends the Wisconsin Innkeepers Lodging Conference, the Wisconsin Governors Conference on Tourism and other regional education conferences as appropriate.